1592 Union St. Suite 64

San Francisco, CA 94123

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Petite Portrait: Meet Mo Ritter

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Monique Ritter (5’1) is the founder and designer at Kinship Cap Co. The idea for Kinship came when she and her husband completed a 2,000-mile bike trip from Italy, through the French Pyrenes and to Santiago, Spain all while in her second trimester of pregnancy. Without the noise and busyness of her life in San Francisco, she felt empowered as a soon-to-be mother and as a woman to take the risk of starting a business from scratch. After having a baby boy and finding it hard to find a cute cap that was not emblazoned with corporate logos and matched her minimal urban aesthetic, Kinship Cap Co began. The name Kinship came along because she partnered with her creative older brother, Gregory, to make this dream come to life. The sibling team created a voice and personality for Kinship that includes parts of their childhood as well as the city they both called home, San Francisco. Monique has since moved to Bend, Oregon for a slower pace and mountain air but still pulls inspiration from urban environments. Living in San Francisco gave her a true love for minimalism without sacrificing color and living in Bend gives her an appreciation for deep earth tones and building a product ready for play. Entrepreneur. Mom. Creative. Let's get to know Mo some mo' (see what we did there? ;) )! 







 Hometown: Austintown, OH

Current location: Bend, OR

Birth sign:  Cancer

My company, Kinship Cap Co, is all about: play. When I first started designing these caps, it was the closest I had felt to being a playful kid again. It was an adventure that I got to take at my own pace. Kinship itself was designed for play. I always dreamed of building a brand that was both functional and well... aesthetically timeless. A lofty goal - I know.

What entrepreneurship means to me: Entrepreneurship to me means an everyday victory over my insecurities. I had about a million reasons to talk myself out of starting something on my own but they were all rooted in the fear of what people would think about me. To me, entrepreneurship is a commitment to being vulnerable.

One of my goals this year: This year I want to launch Kinship Collaborative which I have been dreaming up for a while. Small meetups in different cities where female entrepreneurs can come to learn and dream together and even have some fun creating content for each other!

I’m inspired by: My feminist husband! His heart for social justice, equality, and female empowerment is truly moving.

Someone I look up to: My stepmom, Kristi. She works harder than any woman (or person for that matter) I’ve ever met. As a school principal, she carries a deep love for seeing kids’ lives changed and empowered. She has definitely changed and empowered mine!

Three words that describe my personal style: minimal, cozy, colorful

My weekend uniform: Joggers, Patagonia fleece and Nikes (with a messy bun, of course!).

Outfit that makes me feel most confident: Boyfriend jeans, pointed toe pumps, and red lipstick.

Sunday ritual: Sundays are adventure days around here. Coffee, paddle boarding down the river, and bug hunts with my sweet little guy.

Book on my nightstand: Eleanor Oliphant is Completely Fine - so good!

Where you’ll find me next:  Chasing my toddler while trying not to spill my coffee (or wine!).

If there’s a petite lady in your life who is doing inspiring work that makes a big difference, email us at so we can feature her! xo