1592 Union St. Suite 64

San Francisco, CA 94123

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Petite Portrait: Meet Emily (from The Little Bra Company)

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Inspired by her own efforts to find attractive bras that fit and enhanced her petite frame, Emily Lau (5’2”) created The Little Bra Company® in 2007. Before that, Emily spent years scouring department stores, lingerie catalogs, and boutiques looking for the perfect bra for her petite body type, only to find that the selection of smaller sizes looked more like training bras, and the ones that were more stylish never fit quite right. In talking with her friends, she knew she wasn’t alone and recognized a niche that needed to be filled.

Emily was born and raised in a suburb of Los Angeles, CA, and has been a proud Angeleno all of her life. She graduated from the Annenberg School of Communication & Journalism at the University of Southern California and later pursued a career in broadcast journalism. Although she loved her career path and enjoyed being a writer/producer for several successful cable series, there was a passion and need of hers that was greater than television.

The Little Bra Company® can now be found in hundreds of online and offline retail stores across the United States and in more than 12 countries around the world. The Little Bra Company® also sells through their own website at (they even sell an exclusive line called Ariette Petite Lingerie by The Little Bra Company for Target). Named “Best Petite Bra Brand” by Real Simple Magazine, The Little Bra Company® has also been featured on the Today Show, InStyle Magazine, Cosmopolitan Magazine, Buzzfeed, and Refinery 29. Let’s get to know this #PowerfullyPetite lady!


Hometown: South Pasadena, CA

Current location: South Pasadena, CA

Birth sign: Sagitarius

I was inspired to start The Little Bra Company because: I couldn’t find any attractive bras that fit my smaller frame and chest. The bras that fit better looked like training bras, and the ones that were sexier did not fit quite right. Although bralettes were pretty options, I really wanted a bra that also gave me shape and lift to my otherwise un-curvy silhouette. Simply, I wanted a bra that would help my clothes look better on me.

My favorite thing about entrepreneurship is: working with a team who believes in my vision and goals. I am grateful to be my own boss, but it is even more satisfying to know that the group of people that I have hired to help build my company are also invested in my dreams of offering better fitting and more attractive bras to petite women who have long looked for something like this.

The market and retail landscapes are always changing, especially now with fast-paced technology. It is exciting to be an entrepreneur now because you can read about a resource or piece of technology one day, and start applying it to your company’s growth the next.

One of my goals this year: to open more international marketplaces.

My (s)hero is: Oprah Winfrey

Three words that describe my personal style: Simple, Sophisticated, Effortless

My weekend uniform: Jeans and T-Shirt

Outfit that makes me feel most confident: Anything that involves high heels

When I’m not working, I’m: spending time with my family.

Sunday ritual: Make breakfast with the family. Finish chores around the house, go to park and then to our local ice cream shop.  

Book on my nightstand: 32 Yolks by Eric Ripert

If there’s a petite lady in your life who is doing inspiring work that makes a big difference, email us at so we can feature her! xo